Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% less CPA
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
Het betaalde zoekwerk blijft bijdragen aan ons online commerciële succes. Vergroten van de online…
Get new blog posts by email:
Full Service Internetbureau Aqui in Pijnacker / Den Haag
Webdesign | Online Marketing | E-commerce | Zoekmachine Marketing | Zoekmachine Optimalisatie (SEO) | Online Strategie | Online Media inkoop | Interim Professionals | Training & coaching on the job | Second opinion | Conversie optimalisatie | Check zoekwoordenposities in Google | Aqui | Sinds 1999, vol passie en HELEMAAL online | Advies nodig? Neem contact met ons op, bij voorkeur via e-mail (email@example.com) | of via whatsapp 06 53 90 32 84 |